Tired of endlessly planning your product launch?
Proven System to Shortcut the Learning Curve and Launch in 30 Days
Created by the puppet master responsible for over $35 million in online sales
Hi, I’m Rachel Kersten.
Because most of what I do happens behind the scenes, you might not know me. But if you follow online experts that talk about business, self-improvement, health, and well-being, chances are you’ve seen my influence. I've worked with a number of amazing personalities, including John C Maxwell, Ramit Sethi, Eben Pagan, Shaa Wasmund, and Andrew Warner.
Since 2010, my work with best-selling authors and personality-based businesses has generated over 35 million dollars of online sales, and the launch of over 50 new online courses and information products.
Can I let you in on an industry secret?
It’s something you would only hear from behind closed doors, and only from someone who’s seen the mess of scaling a business through a product launch.
Product launches are not glamorous or shiny, unlike much of what you see being portrayed out there. So you won’t hear it from the “experts” who tell you how easy everything is.
But it becomes apparent after years of experience and more than 50 online product launches.
The truth is, there is so much that goes on behind the scenes that never sees light of day. The mess, the stress, the overwhelm...The stuff no one talks about.
Like when you find out that things don’t work hours before launch and your developer is fast asleep on the other side of the world.
Or when that email you sent to your list has a broken link and all you can do is cringe when people start emailing you asking what’s up.
Those kinds of things can throw anyone for a loop. Both true stories, by the way.
But all we see from the outside is the glamour of a 6 figure launch and the “overnight success” that seems to dominate the spotlight. It’s what continues to build unrealistic expectations in the industry.
But when you get behind the scenes of your very own product launch, you realize it’s not so simple and linear. And you question what pieces you’re missing, and what gives that other guy the edge.
It’s never a linear process. And no matter how big or small you are, or how far you’ve come as an entrepreneur, you face the same challenges as the next guy.
In fact, the challenges of a multi-million dollar launch are not that different from the challenges of a 6 or even 5 figure launch...
- Strategy overwhelm, where you feel scrambled as if spinning in a wheel
- Limited time and resources to execute all the pieces the right way, so you rush through it all
- Endless planning for months, sometimes years, on end without pulling the trigger to actually launch
- Wanting a “big bang” effect for their product launch, forgetting about the big picture and sacrificing the success of long term goals
- Struggle with sticking to the deadlines, and a growing list of outstanding tasks stalling progress
- Not recognizing the blind spots and inevitably leaving money on the table
- Scattered focus, not knowing the best ROI activities that will tie it all together
- Winging it as you go, even with solid quantifiable goals but no day-to-day plan of action to guide the process
- Being reactive rather than proactive when faced with scope creep
- Not knowing what to delegate, and what’s worth skipping over to save time and money
- Being unprepared for unpleasant surprises along the way
- Getting lost in the details of it all, so much that you begin questioning what you are even doing
All of these challenges apply, whether it’s your first product launch, or your seventieth...So don’t beat yourself up.
The learning curve is steep, and each year with new tactics and marketing strategies - it becomes that much more uncertain of what it actually takes to execute a successful launch for your business.
Another thing you have to know that’s part of this not-so-glamorous truth is that your product launch is not an end all be all for your business (yet another unpopular opinion).
It’s not a cash printing machine that you can automate and print money for years to come.
You can only go so far if your primary goal is to create a business where your can sip pina coladas 300 days out of the year.
But if you treat your product launch as a tool in growing your business, and focus on the long game, you’ll see real results and return on your investment.
Just think of the difference between doing a 28-day grapefruit juice cleanse and adopting a healthy lifestyle to meet your goals.
One delivers fast short term gain and the other delivers a high yielding return on investment.
Can you *technically* make 6-figures in 24 hours after you launch? Sure, and many “experts” will promise you that. But what they always seem to fail to mention is what it takes to get to the point of actually being able to do that.
It may take an Olympic athlete minutes to win the race, but it took years of preparation to that level of endurance that brought that moment of glory and success.
So can you wake up today with no list, no product, no plan, and have a 6-figure launch? No. And I hope you don’t believe otherwise.
As a smart entrepreneur, you already know that it’s about playing the long game and learning how to overcome immediate gratification syndrome.
There is a sustainable, smart way to launch. I’ve seen it work time and time again. And it’s built on fundamentals.
When done right, there is no reason why it should take months of planning to execute a product launch.
Given you already have a business, a list and a product to sell, 30 days is all it takes.
It comes down to the strategic use of your time and resources, and a proven system to follow. Let me clarify that this is a system for entrepreneurs doing business, which is why you have to have the things that I just mentioned to get the results.
Bottom line is, when stripped away from all the junk, there is a simple way to product launch.
Notice I said simple, not easy.
I won’t candy coat the process. It will require real work and effort. The same effort it takes, and will always take, to build a real business.
But at least you’ll know that you are investing your time, your effort, and limited resources into the right avenue to yield the highest result.
It all comes down to the same fundamentals...
- Strategic system that’s proven and duplicable, so you don’t have to wonder if what you’re doing will bring results
- Specific plan of action, focusing on the highest ROI activities from day 0 to day 30 of launch
- Laser focus on your big picture goals, so your product launch becomes a smart tool to grow and scale your business - you are here to build a legacy, not a short lived money printing machine
- Directed attention to the blind spots you didn’t even know to look for, so you can uncover opportunities to earn more and never leave money on the table
- Understanding what to anticipate and be prepared for surprises along the way
- Accountability and systems that ensure you stick to deadlines, keeping you on track to launch by day 30
- Knowing how to analyze data to reiterate and improve your launch process - this is probably the most important skill you can develop that will help you continually grow and scale your business
- Becoming a master at testing, minimizing embarrassing mistakes that could cost you loyal customers
I created Simple Launch to help entrepreneurs like you. Entrepreneurs with a growing audience, a value packed product to sell, and a real business they want to scale.
It’s a no nonsense approach to a successful product launch in 30 days
It’s a system I’ve put to work time and time again, that have brought results for my clients saving them time, stress and money.
More importantly, it’s a system that builds a solid foundation to scale your business beyond your product launch.
Between the dreamers who still believe entrepreneurship is a glamorous red carpet walk and the cynics who are convinced that all markets are hopelessly saturated, there are the entrepreneurs who know there is a way to work smarter, not harder. Which one are you?
You’re a want-a-preneur and a dreamer if...
- You believe you can work 4 hours a week and build a money printing machine
- You are always looking for the next shiny tactic that will make you an overnight success
- You spend hours consuming information without applying it to your business
You’re a cynic if...
- You work over 100 hours a week and have sworn off human contact
- You believe that if you want things done the “right way”, you have to do them yourself
- You see your competition as the biggest road block that is standing in your way
You’re an entrepreneur if…
- You are willing to put in the work and time to growing your business in a sustainable way
- You hire others to do tasks better than you can, and focus on your strengths
- You have a long term vision and aren't afraid to play the long game
This system is for that smart working entrepreneur who wants to cut the learning curve.
If that’s you, I invite you to join me inside the Simple Launch program.
It’s going to be different than other programs you’ve seen out there, for a few reasons.
For one, I won’t overwhelm you with a never ending list of tactics. It will be simple, to the point, and action focused. You’ll spend most of your time on execution, not on consuming content.
Second, I am not here to candy coat or cradle you. The system works because I’ve put it in practice time and time again. So if you decide to venture off and try your own strategy, be my guest, but I won’t be guaranteeing any results if you do that.
And finally, because this is the first time I’m running this course, I’ll be more hands on than any other program you might have been a part of or considered joining.
This is an exclusive sneak peak into the program. It will be raw and real, and it will give you a good sense of how my team and I handle a product launch from the front row seat. We practice what we preach, so you’ll see it all in action.
Another reason to join Simple Launch?
I give a damn.
The same way I give a damn about my client’s success, this is something I take very seriously.
After this first program run, I’ll be reworking the program to run evergreen, so this will be the most hands on attention from me that you’ll get.
I usually charge $1,500 an hour when consulting my clients, but you’ll have access to ask your most pressing questions and have my support through the whole process.
This entire course covers a solid plan to execute a launch in 30 days.
But I won’t lie to you, a product launch rarely goes as planned. So give yourself some buffer room and set realistic expectations.
Having worked with enough clients with big goals and hard deadlines, I know sometimes it takes an extra level of support to make sure everything goes as smoothly as possible.
And that’s why I’m offering a VIP option for Simple Launch.
It’s an option where you’ll get personalized coaching from myself and my team, that adds a sprinkle of fairy dust to help you along the way.
What's it like to work with Rachel?
Rachel’s helped me launched multiple products at Mixergy and I always feel good about working with her because beyond the launch actually doing well and bringing in revenue, it also helps coordinate my team. We get to model somebody so organized that it translates into the rest of the way we organize the company. I’m really proud to have her influence beyond the launches and if you have the opportunity to work with her, jump in, I’ve done it for a long time and will continue to.
Andrew Warner, Founder
Rachel is my secret weapon. In fact, I credit much of my success to her ability to help me create a clear and actionable plan out of my chaotic entrepreneurial brain. Without her, I would still be wondering what to do with my life and business. With her, I have a clear and direct plan for success. If you have big dreams like me, but you need help getting their faster, it would be my recommendation that you hang on her every word.
Ryan Daniel Moran, Founder
Launching and getting your message into the world can be a nerve-wrecking processes! I know this personally when I co-hosted a summit and my server kept crashing and our customer portal was essentially non-existent one day before our cart opened to 50,000 people who needed my help. I was introduced to Rachel by a mutual colleague and she and her team not just saved our launch, but made it extremely successful. I remember her saying "I'm not even breaking a sweat", when I called her in a panic. Rachel and her team swooped in and made things go from chaos to organized and systematize!
I've worked with Rachel for four additional launches, including two much bigger and complex launches and she has provided us with value, structure, organization and insight each and every time. Working with Rachel has allowed my to short-cut the learning curve for launches, allowing me to focus on my genius- creating really helpful content for my audience!
I'm so excited that Rachel has boiled down her launch genius into an easy to use and approachable program, so that you too can benefit from her many years of experience, insight and success across numerous launches!
Dr. Izabella Wentz, Pharm D
Rachel is an endless well of business intelligence and the only thing that matters more.... wisdom.
I believe one of the key invisible ingredients that gives Rachel her competitive edge is that she is (and has always been) a "horse person".
While this might seem like a strange thing to note in a business endorsement, this background means that Rachel understands the dynamics of running a farm and when you couple that with her business pedigree (that surpasses virtually every guru in the direct response digital marketing space).... you have something that cannot be taught or learned without a LOT of diverse, unique and eclectic life lessons.
She has a gift for distilling experiences into their basic principles and then noticing the patterns of those principles whether they are farm-related, or 7-figure internet marketing launch related.
Rachel sees what others don't (or can't) see. And this is why she has been the secret weapon behind the scenes of some of the biggest, most respected names in the industry. She's who you call when you want results. Clear and simple.
Rachel is also a muse. To me and to other respected and trusted thought leaders in our industry.
I am known as a super-connector and have confidently made quite a few referrals to her. I know that she will represent me well and make me look good. It's a win win win.
She deeply understands her value and never chases. In my experience she only takes on projects she KNOWS she can excel at, while providing world-class results. Which is why I give Rachel my highest recommendation.
David Gonzalez
I don’t want to live in a world without Rachel. She’s simply THE BEST. Before finding Rachel, the first launch of my Inner Game Immersion program brought in 65 applicants. And now that I’m following Rachel’s wisdom, this second launch already has over 350 applications – and the launch isn’t even done yet. Not only does Rachel have the smarts, but she has the heart. She’s always encouraging me to be “more Jacob” and guiding me in a way that I don’t need to sell my soul in order to get big-time results. I am infinitely grateful for her. And hope to have her in my corner for AT LEAST the next 100 years!!! :) – oh, oh, and I forgot to include that 45-min conversation we had where you showed me how to make an extra 30K by creating a no-brainer offer for my existing students!
Jacob Sokol
I’m not the decision maker or the expert for our company, and it’s marketing and branding decisions. I’m the worker bee, and I have a ton to learn about the strategy and power of inbound marketing. But, I say all of that to say, that Rachel empowered me to be a thoughtful marketer. Even though I wasn’t the one signing the checks or saying the definitive “yeses” or “no’s” on projects and plans, Rachel helped me to understand the best and most brand-consistent ways to market our services. She took A LOT of time to slow down and educate me on the “why” as much as the “how” of inbound marketing. She’s decisive and clear. She’s expert, patient, and understanding. She’s flexible and will tell you like it is, but can roll with the punches. She’s a mentor as much as she is a marketer and she encourages integrity and growth for the company AND the people behind the project. Thank you, Rachel and Rebecca and the amazing team that helped us to make great decisions and put together great work for our customers and clients.
McKenzie Chapman
Our launches used to be hectic and required last minute, heroic efforts. At times, a lack of planning and organization kept us from delivering the highest quality experience for our customers.
That was until we began working with Rachel. She helped us get more organized, focused and most importantly– deliver the absolute best for our customers.
My team loves not having the collective cortisol spike every time a new launch rolls around.
Evan Tardy
I can't count how many launches I've been through with Rachel. It's a lot. What I do know is none of them would have seen the light of day if Rachel wasn't bringing all of the pieces together. Even a smooth launch can be overwhelming. When you're launching a product on top of running the day-to-day of a business -- or when something breaks (as it often does) -- that when things can get crazy. But Rachel kept everything organized and running. To be honest, I'm not even sure how. She's the wizard behind the curtain. And the breadth and depth of her experience is hard to match.
Ryan Johnson, Senior Editorial Director
My only regret is that I can't have Rachel all to myself.
I've been working as the implementor of product launches for the last 6 years -- from 2 person shops, to multi-million dollar launches. And the one thing that never changes is that launches are chaotic, frantic, and completely coming apart at the seams.
Unless you have Rachel guiding it all.
To be honest, I don't know how she does it, and she does it consistently, over every launch I've ever seen her manage.There are a few people in the world that you want to have by your side, guiding you, and keeping you on the path to success.
If you're running a launch, that person is Rachel -- there is no one better.
Keith Perhac
Rachel's insight into logistics and her ability to deep dive into then develop ideas is extraordinary. Thoughtful, measured and efficient she's able to take raw material and make it something workable and tangible. You'll fast track your ideas and your business with Rachel on board.
Cindy Woods Ph.D., Director of Brand Management
Rachel is incredible at creating a vision and strategy for your business when you are confused about starting it up. The online business world has a lot of "marketers" out there, but Rachel is the real deal. She will 10X your business in a few months and you better be ready for growth and open to building an empire. Launching products is a serious business and you have to be ready for the level of growth you will get with Rachel - because she will make sure that you see the vision for where your business can go. Her work ethic, ability to grow businesses and roster of who she has worked with speaks for itself!
Neha Gupta
I see Rachel as my sounding board/ therapist/ co-founder and friend all rolled into one. Working with an intelligent, capable and experienced coach enables me to be more focused, and clear through all the items on my mind that fight for attention and really hone in on what is important and will move the needle in my business. Her knowledge and experience helps her to bring a different perspective that I hadn’t considered before. She also pushes me to do better and be better. Giving me assignments that stretch my comfort zone and bring what I have in my head one step closer to reality. Being in business by myself has its own challenges, but with Rachel I don’t feel alone!
Amanda Dixon
Working with Rachel is a dream! She's one of the most knowledgeable professionals in this space that I've ever met and can spot a million dollar product (and knows the strategy to get there) from a mile away. She's amazing and amazingly thoughtful and I can't recommend working with her more. --Tara Zirker, Owner, Sunbeam Communications
Tara Zirker, Owner
Rachel believes that each life is uniquely valuable and with that she is extremely understanding, and always listening. Not only is she resourceful, but she’s progressive and moves me forward in my business endeavors every time we engage. She has a knack for creating sensible plans that work to make business come to fruition.
Amy Kaufman, Founder
Are you ready to shortcut the learning curve and tap into years of experience and expertise to help you launch your product in 30 days?
If the answer is yes, here is what you'll get with Simple Launch
Simple Launch
- Weekly Training
- Action Items, Homework
- Live Group Q & A Calls
- Lifetime Access to all Course Updates
- Initial Strategy Call
- 6 weekly 1-on-1 Coaching
- Specialized advice on marketing, software integration, and everything in between
- One-off strategy calls with my team
$5,000
or 3 payments of $2,000
Simple Launch VIP
- Weekly Training
- Action Items, Homework
- Live Group Q & A Calls
- Lifetime Access to all Course Updates
- Initial Strategy Call
- 6 weekly 1-on-1 Coaching
- Specialized advice on marketing, software integration, and everything in between
- One-off strategy calls with my team
$15,000
or 3 payments of $6,000
My Guarantee to You
I’m not here to set unrealistic expectations or to sell you a dream.
I’m here as a voice of reason that’s backed by years of real time experience and over 50 successful launches I’ve planned for my clients.
You can count on me to tell you how it is, and teach you a simple but powerful system that will guarantee you sustainable business growth. That is, given you put in the work. My responsibility is to give you the best advice possible, and your responsibility is to take action and follow my advice.
I’m not here guaranteeing that I’ll do the work for you.
What’s more, I’m not offering a money back guarantee.
I’ve been on your end of things, and have invested time and money in learning. Time is something we can’t return, including my time coaching you. The investment goes both ways. You invest your money, and I invest my time, all with the goal of scaling your business.
Call it “risky”, but in my experience the risk is always greater when you opt out for the “cheap” route and refuse to invest in the expertise.If you are comfortable for paying for your growth and your future, then this program is for you.
And I do know someone who can absolutely guarantee the full value of your money spent.
It’s YOU!
If you have any questions or concerns about the program, email us at support@quantifying.com. We’re happy to help.